Art & Design Publications
Date: May 2023
Client: Sheffield Hallam University – Art and Design Department
Role: Graphic Designer
Project Type: Print
As part of a live university brief, I collaborated with tutor Georgia to design a set of compact promotional cards for the Sheffield Hallam Art and Design Department. Acting as a key, each card uses minimal text to spark curiosity, encouraging users to scan a QR code for more information and social links.
Designed to balance form and function, the cards meet the department’s aesthetic needs while significantly reducing material waste compared to traditional prospectuses. Printed on G.F Smith stock, partially made from recycled coffee cups, they offer a more sustainable alternative. The cards are now being used at major events such as London Graduate Fashion Week and New Designers.
As part of a live university brief, I collaborated with tutor Georgia to design a set of compact promotional cards for the Sheffield Hallam Art and Design Department. Acting as a key, each card uses minimal text to spark curiosity, encouraging users to scan a QR code for more information and social links.
Designed to balance form and function, the cards meet the department’s aesthetic needs while significantly reducing material waste compared to traditional prospectuses. Printed on G.F Smith stock, partially made from recycled coffee cups, they offer a more sustainable alternative. The cards are now being used at major events such as London Graduate Fashion Week and New Designers.
